One of the most sought-after online jobs is that of a copywriter.
However, copywriting isn’t the same as content writing.
As a rule, copywriters should be able to elicit a direct response: usually to buy a product or service.
There are several types of copy, and being familiar with all of them can give you an advantage when you’re applying for jobs alongside other candidates.
Here are some of the kinds of copy your prospective clients are likely to look for:
Blog Posts
One of the most common online writing jobs is producing blog posts.
Companies will have varying guidelines, but you’ll most likely write a minimum of 500 words per day.
These blog posts are also part of a company’s overall search engine optimization (SEO) strategy to either build a brand or provide value to gain their readers’ trust.
Emails
As a copywriter, you can make serious money with emails alone.
Email marketing has become a popular way for companies to reach their potential customer base.
The catch? Your emails have to be good enough so that the customers won’t just be compelled to open them (even when their inboxes are full of other emails). They also have to compel readers to perform a specific action, particularly buying a new product or shopping during a sale.
Social Media Posts
Having a social media presence is key to any modern marketing strategy.
After all, much of the world’s population is often online.
Thus, copywriters must come up with witty and appealing captions (or even online ads) that capture the attention of their target audience.
Landing Pages
Another type of popular copywriting is landing pages, which are designed to convert clicks into actual leads.
For instance, some landing pages aim to get customers to sign up for a form, which can lead to a targeted email list for a certain product or service.
The better your copywriting skills are, the more leads your landing pages will generate.
Sales Pages
Writing a sales page can be lucrative for many copywriters.
However, this type of copy can be the hardest to write. It requires combining several concepts (like persuasion and psychology) to make the reader purchase your company’s product or service.
Also, take note that a sales page measures actual conversions (i.e., purchases), whereas a landing page might simply focus on generating leads.
Product Descriptions
Product descriptions seem straightforward enough, but you can’t just write about a product’s features and call it a day.
As a copywriter, you want to dig a little deeper and focus on how customers can benefit from buying a certain product.
Thus, you want to avoid generic product descriptions and describe the product or service to make your customers want to purchase your product.
Case Studies
As a copywriter, you may also have to write case studies demonstrating how clients benefit from a product/service.
These pieces are a form of social proof: that others have tried your product and service and can vouch for it, which can convince more people (or more hesitant prospects) to do the same.
Industry Reports
Sometimes, you might find yourself writing in-depth reports on a topic relevant to your specific industry.
For instance, you might write about emerging trends, how they can affect your company and its customers, and how they’ll shape the business’s future.
Brushing Up On Your Copywriting Services
Copywriting is an umbrella term for a whole range of services.
If you’re just starting, it helps to niche down and specialize in a type of copy depending on your capabilities and financial goals.
That way, it’s easier for you to visualize your career path and hone your skills.
Whether you’ve already got a solid portfolio or are looking to get started, you can find opportunities to work online today by heading to Remote Staff’s job listings. It’s always updated and has roles in several industries.
Remote Staff has also been in business for 16 years now (and counting)! With the company’s team of dedicated professionals, you don’t have to worry about marketing your writing skills to land a client—we can do that for you!
Want to start your remote working career? Register today!
