Personal branding is crucial to your remote working career. It’s one of the best ways to differentiate yourself from your competition.
When you create a strong brand, you attract more clients and you can even charge a premium for your services.
So where do you start? In the age of the internet, most people jumpstart their personal branding efforts on social media.
And here are 5 simple steps to start leveraging social media for your personal branding.
Choose the Right Social Media Platform
There are many social media platforms today. And depending on your target audience, they might be more present on specific platforms than on others.
So choose the right social media platform for more visibility. At the start, you may want to focus on one or two platforms instead of posting for all.
For example, as a content writer, you might be more visible on LinkedIn compared to Instagram. Graphic designers may want to show their work on Instagram or Behance.
So focus on these platforms first. And once you establish your reach, you can experiment with cross-posting on other platforms as well.
Optimize Your Profiles
The next step is to optimize your profile for your target audience. It can be a checklist of the following:
- A professional profile picture
- A compelling bio
- Highlights of your specialization
- A showcase of your relevant achievements
If possible, you can kick things up a notch by following your own branding guidelines. These include using certain fonts, colors, a logo, tone of voice, and more.
Share Valuable Content
It’s a common misconception that personal branding is just about having an eye-catching logo. Or using certain fonts repeatedly.
Personal branding is more than that. The bulk of your branding efforts actually lies in sharing valuable content, especially on social media.
It’s best to brainstorm about what kind of content to produce.
Will it be video content or blogs? What topics will you cover? How will you make it relevant to your target audience?
And once you have a general idea, make sure to start creating content as soon as possible.
Be Patient with the Trial and Error Phase
Not everyone gets a lot of traction with their content, especially at the beginning. Some get disheartened and stop building their personal brand.
Be patient with yourself when you’re just starting out.
You will have to experiment to discover the kind of content your target audience wants.
You may want to try out different angles. Or even look up what others are doing to find inspiration for your content.
Engage With Your Community
Today, it’s not a good idea to ignore your followers. Whether you have 10 followers or thousands, you should learn to engage with them.
When you build a personal brand on social media, engaging with your followers builds credibility and trust. It’s the best way to grow closer with them.
You can do this by answering their comments, replying to their DMs, or even do live streaming for real-time interaction.
Once you have a more solid following, your content will have a greater reach, which can potentially lead to more clients later on.
And if you don’t have a remote job yet, you can sign up through Remote Staff for the best online job listings for Filipinos.
Remote Staff offers long-term remote working opportunities in different industries.
And once you’ve built your personal branding on social media with the tips above, you can definitely thrive even more in your chosen remote career. Cheers!
