Looking for more clients? Or maybe you want to be able to charge more for your services.
Building a personal brand can help you achieve those goals. Here’s why – and how.
Why is Personal Branding Important?
Isn’t delivering great output enough to grow your remote working practice? Why bother with personal branding?
There are thousands of skilled remote workers around the world. But what sets you apart from all of them?
That’s where personal branding comes in. Personal branding is establishing and managing your target market’s perception of you.
Would you ping the radar of your potential clients?
And when they see your profile, what comes to mind? Do they see someone who can help them achieve their goals?
That’s why building an effective personal brand can land you more remote working clients.
So how do you get started? Here are 5 simple steps.
Reflect on Who You Are
First of all, you must reflect on who you are. How much do you know about yourself?
Think about your core values, passion, areas of expertise, and professional goals. Are you an introvert or an extrovert? (And yes, even introverts can build a personal brand).
Your personal branding efforts should reflect your true self, showing authenticity while remaining professional.
So make time to introspection to make your personal branding efforts more effective.
You can also check this guide on how to balance authenticity and professionalism for your personal branding.
Define Your Target Audience and your Niche
Your potential customers should be your priority when you make content, not everyone else.
So, define your target audience. What are their demographics? What kind of language do they speak? Do they fall under a specific income bracket?
Afterwards, you should choose a niche. Depending on your industry, you can even focus on a specialty.
You can then tailor your content to what resonates with your potential clients.
For example, you’re a writer. You can build personal branding content through writing content for the travel industry. This way, you might attract some travel agencies or other travel-related clients.
Know the Value You Can Offer
Now, it’s time to know the value you can offer.
At first, you might encounter imposter syndrome and doubt your capabilities despite your accomplishments.
But once you overcome your self-doubt, you will be more confident in how you can help your clients achieve their goals.
Is it providing more traffic that leads to sales as an SEO manager? Or maybe, it’s saving them more time as a virtual assistant.
Find your value proposition because it’s crucial to making your personal branding content stand out.
Be Consistent With Your Brand Messaging
Now, you have to plan how you should execute your personal branding content.
Focusing on the logo, font styles, and color schemes is a common myth and misconception when it comes to personal branding. Sure, these are important but there are more crucial aspects too.
One is the kind of content you will produce. Will it be articles? Video content? Tutorials?
Next is aligning your content with your core values.
For example, your core value as a digital nomad content writer is location independence while earning a living. You want content pieces to reflect that.
Lastly, try to incorporate your personality into your content. Don’t be afraid to let some of your quirks show, so your target market will remember you for it.
Choose the Right Online Platform
Choosing the right platform is crucial. Done right, you can reach thousands of people with just one post.
There are many social media platforms out there. But it’s better to focus on the one your target audience frequently checks.
For example, let’s say you’re a graphic designer. Behance and Instagram might be a great online platform to showcase your work.
Here are additional steps to start leveraging social media for your personal branding.
Post Content Regularly
Personal branding takes more than one post to establish. You need to consistently churn out valuable content for your profile to get traction. It’s one of the challenges in building a personal brand.
But how do you do that when you’re busy with your job and other responsibilities?
Consistency doesn’t mean posting every day. Just set a doable content posting schedule that you can stick to. For example, you can post once a week or twice a month.
Engage with Your Audience
Building a personal brand entails nurturing a strong relationship with your audience. This involves actively listening to and responding to their comments.
This way, you can understand their perspectives better and establish trust, loyalty, and a sense of community in your personal brand.
And if you’re looking for a remote working job, sign up through Remote Staff for the best online job listings for Filipinos.
Remote Staff offers long-term remote working opportunities in different fields. It is a great way to earn a sustainable income while building your personal brand.
Cheers to a successful remote working career!
