Personal branding is essential to building a thriving remote career. By establishing your personal brand, you can charge more for your services while bringing in more clients.
In spite of this, many people hesitate to start building a personal brand due to myths and misconceptions.
To help you get past that, we’ll debunk 5 common myths and misconceptions.
It’s All About Self-Promotion
Self-promotion is definitely a part of personal branding. But there’s more to it than just that.
One of the main goals of building a personal brand is to provide value to others by sharing relevant content in the most authentic way possible.
It involves establishing trust and credibility by showing your expertise in your content -while connecting with your audience.
Done right, building a personal brand can help you cultivate a community where you engage and connect with other like-minded individuals.
Eventually, it can lead to more remote working clients through referrals or simply by your visibility as a thought leader in your field.
You Should Only Highlight Technical Skills
Your technical skills are crucial to landing an online job. That’s why most personal branding efforts highlight them.
But to be a sought-after remote worker, technical skills alone are rarely enough.
You should also differentiate yourself by demonstrating your authenticity and soft skills in your content.
Personal Branding is Just Creating a Logo
When some people start to work on their personal branding, they focus more on logos, font styles, brand voice, and etc. This should not be the case.
Personal branding is more than just a logo. It encompasses showcasing your achievements and creating content that’s unique to you and helpful to your target audience.
So after deciding on your personal branding design elements, focus your efforts on creating and optimizing your content for your target market.
It’s Not For Introverts
Being the center of attention is an introvert’s worst nightmare. That’s why some introverted remote workers shy away from building a personal brand.
That’s far from the truth.
Today, it’s more manageable for introverts to build a personal brand because you can share valuable content with thousands of people on social media — without any real face-to-face contact.
And there are other ways to make the most out of the innate characteristics of introverts in personal branding as well.
Check out this link for tips on building a personal brand as an introverted remote worker.
Personal Branding is a One-time Effort
A lot of remote workers get excited to start their personal brand. But they get disheartened after putting up a few posts that don’t get any significant traction.
Well, personal branding is not a one-time effort. It’s an ongoing process that requires consistency in churning out valuable content.
You don’t even have to post every day. Just commit to a schedule.
If you can only produce content once a week or twice a month, that’s more sustainable than pushing yourself daily and end up compromising your other commitments.
After all, you still have remote working clients to focus on.
And if you’re looking for a remote working job while working on your personal branding, you can sign up through Remote Staff for the best online job listings for Filipinos.
Remote Staff has a wide selection of long-term remote working opportunities in different fields.And once you’re free of the myths and misconceptions above, you can definitely build a strong personal brand and enhance your remote working career in the long run. Cheers!
