Staying Ahead in a Competitive Market
The remote work industry has become fairly saturated after the pandemic.
Many traditional office employees now want to work remotely, especially if they get to earn more without leaving the house.
So, how can you stay ahead of the game?
Future trends in online writing and content creation
Artificial intelligence (AI) made a lot of buzz in the past year, especially as it threatens many jobs for creatives.
In fact, companies have been churning out AI-generated content for some time now.
Cost efficiency is one of the reasons why many businesses would rather use AI, along with its speed at churning out content.
However, AI is still lacking in several areas.
For one, it tends to be repetitive. After all, it learns from what it is fed. If there’s no new information, it will keep consuming what remains in the system, which leads to AI cannabilism.
AI content can also feel sterile. It takes a human writer to add warmth and empathy that really makes a written piece stand out.
Lastly, AI isn’t always factually accurate. For instance, if a company releases an AI-generated article filled with inaccuracies and non-existent sources, readers will question their reliability.
With AI evolving, however, is there still a place for human writers today?
Yes.
However, learning how to use AI tools can give you a competitive edge in the job market. So, you might want to learn how to maximize them to upskill.
You should also learn how to be a better editor because companies still rely on humans to tighten up AI-generated content.
If your interests don’t lie in technology, then perhaps you can choose another niche.
Becoming an expert in a specific field can be quite lucrative too as it means less competition -and more prospects willing to pay a premium.
Personal branding and marketing your writing services
Having a strong personal brand can bring in more clients and set you apart from other writers—both veterans and newbies.
There’s a right way to go about this, however.
Start by truly getting to know yourself. What are your defining characteristics? What are your long- and short-term career goals? What are your strengths as a writer?
Next, think about your target audience or clients. Who do you want to write for? You might be interested in lifestyle stories or talking about the latest technological advances.
Work on a convincing elevator pitch afterward. You’d want to combine your answers from the previous point into one compelling narrative. This way, it’s easier for you to persuade potential clients.
Lastly, don’t forget to generate a portfolio that exhibits your best work as a writer.