Contrary to popular belief, writing can be a grueling process.
Most writers won’t tell you they go through a range of emotions before they arrive at a perfectly polished copy.
Still, writing is a continuous process and you only get better with more practice.
So what little changes can you make to improve your writing?
Don’t Be Afraid of the Bullet Points
Many writers don’t realize they’re bombarding their readers with huge blocks of text.
So try breaking down your sentences into bullet points.
This way, your audience can see your main ideas immediately, making them easier to digest and understand.
Plus, bullet points make your copy easier on the eyes instead of a wall of text.
Use Numbers (Instead of Writing Them Out)
One of the little changes you can also make is to use actual numbers.
Make your headlines more striking by writing “4 Ways to…” instead of “Four Ways to…”
You can also use any relevant statistics in the title to reel in your readers.
Try Including Anecdotes or Quotes
Most writing advice will tell you to capture your reader’s interest from the get-go.
Sure, you can start your copy with an intriguing or controversial line.
But have you thought about adding anecdotes or quotes?
These can immediately grab your audience’s attention and compel them to keep reading.
Or, if you’re struggling to get started, you can use these copywriting formulas too!
Be Concise
Rather than rambling on and on, be as straightforward as you can.
You don’t want your audience to read a long wall of text, only for them to get nothing out of it ultimately.
Cut Down On Filler Words
As with the previous point, make your content or copywriting better by removing filler words.
Don’t start your sentences with “There will be…,” or “It will be…”
While you might use these lines from time to time, make it a habit to tighten your sentences.
Always Use Active Voice
Rather than saying, “Businesses struggling with manpower are helped out by our company.”
Say, “Our company aims to support businesses with talent acquisition.”
Passive language can come across as vague and even alienating to the reader.
Active voice makes the audience feel like they’re part of the action.
Vary Your Sentence Lengths
Yes, writing in short sentences is always advisable.
However, if your copy uses only short sentences, it will sound boring, choppy, and monotonous.
Varying your sentence lengths provides a good cadence and makes your writing better and more natural overall.
Be Mindful of Repetition
Avoid repeating the same words.
Use synonyms when you can, but pick the simpler ones.
In this case, expanding your vocabulary can be extremely helpful as a copywriter.
Practice Makes Your Writing Better and Stronger
Sadly, you can’t improve your writing overnight.
You need to put in the effort and be consistent in implementing these little changes to develop your writing more.
Cultivate the habit of reading as well because good readers make good writers.
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